Coaching for real life, not ideal life.
I help thoughtful people get clear, make decisions, and move forward in ways that work for their actual lives.
Who I am
I'm Alex (they/them), a financial and life coach living in Barcelona.
I work with people navigating decisions about money, work, relationships, and the lives they want to build. Often, they're doing a lot of things right but still feel stuck, uncertain, or ready for something to change.
My style is direct, practical, and warm. I ask questions, challenge assumptions, and help people understand what's happening before deciding what to do next.
I also pay attention to how our backgrounds, identities, relationships, and circumstances shape our choices. What works for one person may not make sense for another.
How I coach
I don't believe people need more advice nearly as often as they need space to think.
Sometimes coaching involves looking at numbers, identifying patterns, or making a plan. Other times, we explore expectations, boundaries, habits, or the reasons a decision feels so difficult.
I'm not here to tell you what you should do. My job is to help you understand your options, figure out what matters to you, and take steps you can actually follow through on.
Background
I've spent more than 20 years working across education, financial services, startups, design, and coaching. My relationship with money has shaped many of the decisions I've made along the way.
Before turning 30, I paid off nearly $90,000 in student loan debt. It took years of living frugally and making some difficult career choices, including stepping away from entrepreneurship and taking an entry level job at a fine dining restaurant. I was proud to pay off the debt, but I also came to understand what I'd given up to do it.
Eventually, I returned to startups. For eight years, I helped design financial products and coached educators and care workers through their own financial decisions. I saw how much people's circumstances, values, and emotions influence what they do with their money.
More recently, my partner and I moved abroad and settled in Barcelona. Around the same time, I lost my job and started building my own businesses. It's been an exciting and financially challenging period, and I've found myself reconsidering many of my own assumptions about work, money, and success.
All of these experiences influence how I coach. I know how useful good information can be, but I've also learned that information alone doesn't make a difficult decision any easier.
What you can expect
You can come to coaching with a specific decision, a problem you've been avoiding, or just a feeling that something needs to change.
We'll talk through what's happening, look at your options, and identify what's getting in the way. I'll help you notice patterns, question assumptions, and make a plan that fits your circumstances.
You can expect thoughtful questions, honest feedback, and practical support. We'll make room for the complicated parts of your life rather than pretending they don't exist.
My goal is to help you feel more confident making your own decisions and following through on them.
You do not need to have it all figured out.
You need a place to sort things out and move forward.